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KNOW BEFOREHAND WHAT WILL HAPPEN LATER AND TAKE ACTION BEFORE IT’S TOO LATE!

Recognize design flaws and implementation weaknesses before they jeopardize your advertising success.

Proactively check your new campaign, promotion or advertising approach for overall coherence. Find out whether and to what degree you have chosen the right alignment, symbolism, and approach for your target group. Get answers to questions regarding your layout’s attention performance and text quality during the design phase. Avoid failures by obtaining detailed recommendations for design corrections at an early stage. Find out in retrospect why a promotion that followed ambitious goals may have failed to fulfill expectations. IKAO’s Dialog Structure Measurement provides insights within a short period of time.

SIDE-BY-SIDE EXAMPLES

Industry experts estimate the impact of design on advertising success to be between 70 and 80 percent. Another reason to strive for the maximum possible in your implementation.

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WHAT MATTERS MOST

Advertising success depends on your ability to reach the core of your audience’s perception. Here’s a list of practical tips.

Room for
improvement

Find out how you will benefit from the unique combination of systemic tests and expert assessments.

PoS billboard of the month

IKAO provides the scientific basis for the competition sponsored by awk Aussenwerbung and Burda Verlag.

Momentum
Plakat

The study sharpens our awareness of outdoor media and was published in late 2014 with the support of well-known partners.

Press
commentary

IKAO’s expertise has been repeatedly confirmed through publications in the press and in partner media.

“We are not aware of other models that match IKAO’s Dialog Structure Measurement in quickly delivering practical recommendations for optimizing existing creations.”

– Dirk Lüger, CEO Weischer.Solutions, Hamburg –

Institut für Kommunikations-Analyse
und -Optimierung

Buchrainstraße 60
60599 Frankfurt a. M.
Telefon: +49 (0)69 69866886
E-Mail: info@ikao.eu