POS BILLBOARD OF THE MONTH.
Momentum values determined by IKAO decide who makes it to the final round.
Point-of-sale poster ads send strong purchasing impulses – provided that both the message and the image are convincing. That’s why awk AUSSENWERBUNG regularly partners with the publishing company Burda to find the PoS Design of the Month, and IKAO has a major role in this process. In order to apply a scientific basis for selection, we first determine the momentum of each participating design.
The three designs with the best momentum scores are then published on the Burda online portals “LISA Freundeskreis”, “Freundin Trend Lounge”, “Genuss-Experten” or “Men’s Brands”. Website users then have a week to submit their opinions and scores for the designs.
The ads with the highest momentum scores often generate the most “likes” as well.
These contests have repeatedly confirmed IKAO’s momentum measurement as a highly reliable indicator for the acceptance of an ad. Again and again, the contest winner has been the design that began the competition with the highest starting score.
Example June 2020:
Places 1-3: Predicted by IKAO, confirmed in end-user voting.

1.
NESTEA
(Momentum value: 89,04%)

2.
VEGETARIAN BUTCHERS
(Momentum value: 87,50%)

3.
HACKER PSCHORR
(Momentum value: 87,33%)
Example September 2019:
Again and again, the ranking of IKAO's momentum value proves to be an excellent indicator for the image acceptance.

1.
Yes
(Momentum value: 90,17%)

2.
Costa
(Momentum value: 87,11%)

3.
Obela
(Momentum value: 86,80%)
Example October 2018:
The result of the online voting is congruent with the IKAO prediction.

1.
Kinder
(Momentum value: 87,86%)

2.
Milka
(Momentum value: 86,74%)

3.
Tellofix
(Momentum value: 86,25%)
Example December 2017:
The impulse-strength-value appraised by IKAO proves to be an important indicator in terms of end-consumer-acceptance again and again.

1.
Kinder
(Momentum value: 88,46%)

2.
Grevensteiner
(Momentum value: 86,71%)

3.
Schulstad
(Momentum value: 86,60%)
Example September 2017:
IKAO can already identify in advance with high probability what is particulary well received by customers.

1.
Hochwald
(Momentum value: 86,97%)

2.
Géramont
(Momentum value: 86,80%)

3.
Jameson
(Momentum value: 86,79%)
Example June 2017:
The IKAO prediction will be confirmed at the audience vote.

1.
Glück
(Momentum value: 87,29%)

2.
Häagen Dasz
(Momentum value: 87,25%)

3.
Gordon´s
(Momentum value: 86,53%)
Example January 2017:
The result of the online voting is congruent with the IKAO prediction.

1.
Milka
(Momentum value: 89,03%)

2.
Innocent
(Momentum value: 88,44%)

3.
Warsteiner
(Momentum value: 83,45%)
The audience poll takes place on the following Burda-Web-Portals: LISA Freundeskreis, Freundin Trend Lounge, Genuss-Experten, FitForFun-Friends and Menü Brands.
Example from July 2016:
What is pointed up by the ranking order calculated by IKAO can be seen one-to-one in the poll result.

1.
Flens
(Momentum value: 89,14%)

2.
Holsten
(Momentum value: 87,76%)

3.
Miracel Whip
(Momentum value: 86,33%)
The result of the online-poll by the consumers: 1. Flens Fassbrause / 2. Holsten / 3. Miracel Whip. The IKAO-forecast is once again 100 percent confirmed.
Example from August 2015:
Finalist ranking according to IKAO’s momentum scores matches the final result of the contest 100%

1.
duplo Chocnut
(Momentum value: 93,04%)

2.
Köstritzer
(Momentum value: 86,71%)

3.
Tullamore Dew
(Momentum value: 85,16%)
Results of the online consumer poll: 1. Duplo Chocnut / 2. Köstritzer / 3. Tullamore Dew ... which once again proves the validity of IKAO’s predictions!
Contest winner and their momentum values.

FÜRSTENBERG
07/2020
Momentum value: 87,29%

NESTEA
06/2020
Momentum value: 89,04%

ANDROS
05/2020
Momentum value: 88,02%

EMMI
04/2020
Momentum value: 88,14%

WAGNER
02/2020
Momentum value: 86,70%

INNOCENT
01/2020
Momentum value: 86,39%

KÖNIG PILSENER
12/2019
Momentum value: 87,05%

GOLDPUDER
11/2019
Momentum value: 87,29%

ROMY
10/2019
Momentum value: 89,81%

YES
09/2019
Momentum value: 90,17%

LANDLIEBE
08/2019
Momentum value: 86,23%

ORO DI PARMA
07/2019
Momentum value: 88,10%

BIONADE
04/2019
Momentum value: 86,72%

HENGSTENBERG
01/2019
Momentum value: 86,60%

BITBURGER
12/2018
Momentum value: 84,99%

DELI
11/2018
Momentum value: 84,49%

SCHOKO-BONS
10/2018
Momentum value: 87,86%

WAGNER
09/2018
Momentum value: 88,14%

LANDLIEBE
08/2018
Momentum value: 85,27%

IGLO
07/2018
Momentum value: 86,03%

CUPPER
06/2018
Momentum value: 87,39%

SAN PELLEGRINO
05/2018
Momentum value: 86,45%

FÜRSTENBERG
03/2018
Momentum value: 88,75%

GRÜNLÄNDER
11/2017
Momentum value: 87,38%

HOCHWALD
09/2017
Momentum value: 86,97%

FRANKENLAND
08/2017
Momentum value: 85,86%

DAIM
07/2017
Momentum value: 86,51%

GLÜCK
06/2017
Momentum value: 87,29%

MILKA
01/2017
Momentum value: 89,02%

KERRYGOLD
07/2016
Momentum value: 84,80%

BRESSO
11/2016
Momentum value: 89,76%

LEIBNIZ
10/2016
Momentum value: 87,10%

BARILLA
08/2016
Momentum value: 85,02%

FLENS
07/2016
Momentum value: 89,14%

FLORETTE
05/2016
Momentum value: 88,27%

NUSSINI
03/2016
Momentum value: 86,33%

WAGNER
02/2016
Momentum value: 86,13%

AGRARFROST
10/2015
Momentum value: 87,53%

KNOPPERS
05/2015
Momentum value: 87,81%

KINDER
01/2015
Momentum value: 87,04%

CHANTRÉ
09/2015
Momentum value: 86,42%

FERRERO
12/2015
Momentum value: 90,05%

MILKA
11/2015
Momentum value: 92,15%

HULA HOOP
06/2015
Momentum value: 85,73%

HALLOREN
11/2014
Momentum value: 87,94%

CARLSBERG
10/2014
Momentum value: 85,73%

RIVELLA
07/2014
Momentum value: 85,05%

KÄGI
05/2014
Momentum value: 87,31%

MOLINARI
01/2014
Momentum value: 85,72%

SINALCO
09/2013
Momentum value: 87,70%

ZETTI
03/2013
Momentum value: 88,04%

GAFFELS
04/2012
Momentum value: 85,71%