This is how uncomplicated Dialog Structure Measurement is.

As a client, you send us your advertising materials/media/ideas — as a print, PDF, or JPEG. For TV ads and animations, we need a version that can be played.

After categorizing your materials, first according to industry, objective, and specification (B2B, B2C, image, promotion, direct sales, etc.), and then according to form of advertising/media (such as ad, billboard, mailing, TV/radio ad), we run our system-driven analysis. We then bundle the collected data into sector results and apply grades according to our grading system. In addition to the system protocol, you will receive detailed expert comments and practical recommendations for optimizing your advertising materials/idea.

“We will definitely continue having IKAO assess our projects in the future. The results turned out to be very interesting and helpful.”

– Karin Wagner-Hohl, Direct Marketing UBS Switzerland, Zurich –

Institut für Kommunikations-Analyse
und -Optimierung

Buchrainstraße 60
60599 Frankfurt a. M.
Telefon: +49 (0)69 69866886

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