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IKAO’s Dialog Structure Measurement provides an objective assessment of ideas, advertising and information materials.
Used proactively, the assessment has a proven track record of improving ad effectiveness by flagging possible issues before market exposure. Used in retrospect, the assessment provides you with important insights for further development of your advertising materials.
For brands and companies, IKAO’s DSM is an excellent quick indicator providing detailed and immediately actionable recommendations. Furthermore, by delivering the basis for defining brand-specific standards that can be easily implemented in work and enterprise processes, it provides a key component for quality assurance in communications.
“The objective analysis provided by the Dialog Structure Measurement is very useful. The additional recommendations, the perfect ratio of complexity and practicality make this assessment extremely relevant, and measures can be easily implemented.”
– Gudrun Jay-Bößl, CEO Innoreal –