How it works. What it means. How you benefit.

IKAO’s Dialog Structure Measurement is a formula-based expert system that analyzes the formal quality of advertising and communications materials, that recognizes improvement potential and provides statements regarding their attention and recall performance.

The method is based on proven psychology, perception research, design and color theory, linguistics and brain research insights.

“We are not aware of other models that match IKAO’s Dialog Structure Measurement in quickly delivering practical recommendations for optimizing existing creations.”

– Dirk Lüger, CEO Weischer.Solutions, Hamburg –

Institut für Kommunikations-Analyse
und -Optimierung

Buchrainstraße 60
60599 Frankfurt a. M.
Telefon: +49 (0)69 69866886
E-Mail: info@ikao.eu

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