Maintain your standards and judgment—even under time pressure.

When brands and agencies plan campaign or work out the details of advertising designs, they are often pressed for time. In these cases, it is often too late for traditional test and survey methods. Aligned with market requirements, IKAO’s Dialog Structure Measurement (DSM) uses a different approach. This assessment method adapts to user requirements and provides you with a comprehensive analysis of your advertising media—within just a few hours if needed.

Meaningful individual results. Scalable up to the communicative Quality Assurance Model.

With IKAO’s DSM and a useful portfolio of additional and accompanying services, we offer you a flexible model for success from which you can select the modules that make sense for you.

  • Step 1: Design/media analyses through Dialog Structure Measurement
  • Step 2: Customized brand/corporate standards
  • Step 3: Knowledge transfer through training, coaching, and workshops

Institut für Kommunikations-Analyse
und -Optimierung

Buchrainstraße 60
60599 Frankfurt a. M.
Telefon: +49 (0)69 69866886

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