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HE HAS FORMULAS MEMORIZED AND HE IS LOOKING AT THE BEST SOLUTION.
The Dialog Structure Measurement method is based on his idea.
Wolfgang Hothum
Media Analyst and DSM Expert. Developer of the Dialog Structure Measurement assessment method.
Founder and owner of IKAO (Institut für Kommunikations-Analyse und -Optimierung).
Previously:
Partner at Hothum & Winter Beratungsgesellschaft für Dialog-Kommunikation. Creative Executive at GREY Direct and Creative Manager at Michael Conrad & Leo Burnett.
Founding Docent at Deutsche Direktmarketing Akademie. Docent at Institut für Marketing Kommunikation imk/Wiesbaden, at the Fresenius University Idstein, at Texterschmiede/ Hamburg and at Frankfurter Akademie für Kommunikation und Design.
“We will definitely continue having IKAO assess our projects in the future. The results turned out to be very interesting and helpful.”
– Karin Wagner-Hohl, Direct Marketing & Publications UBS Switzerland, Zurich –