MAKING YOUR ADS WORK.
With IKAO, you achieve better solutions based on systems and science.
How does your advertising material affect your customer? Does it take into account the laws of implicit and explicit perception? Does it have sufficient momentum to overcome the obstacles of human passivity? Is the visual guidance structure convincing? And how about its text and story quality? We have been answering these and many other questions from brands, agencies, and professional service providers.
We provide detailed insights into the formal quality of your ideas and advertising materials and substantiated statements regarding their strengths and weaknesses. Needless to say, we deliver detailed recommendations on how to optimize your ideas.
90 percent of all campaigns and advertising materials are less than perfect initially.
Over 10,000 successful Dialog Structure Measurements leave no doubt: 90 percent of all campaigns and advertising materials are less than perfect initially. 60 percent already fail at the relevance obstacle in the implicit perception phase. Concept reserves of 10-15 percent are common. Actionable potentials of up to 30 percent are not unusual.
What would your results look like?
“...thank you for the constructive criticism that has led to excellent results and gives us reason to anticipate a successful campaign."
– Claudia Freitag, CEO Freitagsprojekt, Königstein –