POS BILLBOARD OF THE MONTH.

Momentum values determined by IKAO decide who makes it to the final round.

Point-of-sale poster ads send strong purchasing impulses – provided that both the message and the image are convincing. That’s why awk AUSSENWERBUNG regularly partners with the publishing company Burda to find the PoS Design of the Month, and IKAO has a major role in this process. In order to apply a scientific basis for selection, we first determine the momentum of each participating design.

The three designs with the best momentum scores are then published on the Burda online portals “LISA Freundeskreis”, “Freundin Trend Lounge”, “Genuss-Experten” or “Men’s Brands”. Website users then have a week to submit their opinions and scores for the designs.

The ads with the highest momentum scores often generate the most “likes” as well.

These contests have repeatedly confirmed IKAO’s momentum measurement as a highly reliable indicator for the acceptance of an ad. Again and again, the contest winner has been the design that began the competition with the highest starting score.

Example June 2020:
Places 1-3: Predicted by IKAO, confirmed in end-user voting.

1.
NESTEA

(Momentum value: 89,04%)

2.
VEGETARIAN BUTCHERS

(Momentum value: 87,50%)

3.
HACKER PSCHORR

(Momentum value: 87,33%)

Example September 2019:
Again and again, the ranking of IKAO's momentum value proves to be an excellent indicator for the image acceptance.

1.
Yes

(Momentum value: 90,17%)

2.
Costa

(Momentum value: 87,11%)

3.
Obela

(Momentum value: 86,80%)

Example October 2018:
The result of the online voting is congruent with the IKAO prediction.

1.
Kinder

(Momentum value: 87,86%)

2.
Milka

(Momentum value: 86,74%)

3.
Tellofix

(Momentum value: 86,25%)

Example December 2017:
The impulse-strength-value appraised by IKAO proves to be an important indicator in terms of end-consumer-acceptance again and again.

1.
Kinder

(Momentum value: 88,46%)

2.
Grevensteiner

(Momentum value: 86,71%)

3.
Schulstad

(Momentum value: 86,60%)

Example September 2017:
IKAO can already identify in advance with high probability what is particulary well received by customers.

1.
Hochwald

(Momentum value: 86,97%)

2.
Géramont

(Momentum value: 86,80%)

3.
Jameson

(Momentum value: 86,79%)

Example June 2017:
The IKAO prediction will be confirmed at the audience vote.

1.
Glück

(Momentum value: 87,29%)

2.
Häagen Dasz

(Momentum value: 87,25%)

3.
Gordon´s

(Momentum value: 86,53%)

Example January 2017:
The result of the online voting is congruent with the IKAO prediction.

1.
Milka

(Momentum value: 89,03%)

2.
Innocent

(Momentum value: 88,44%)

3.
Warsteiner

(Momentum value: 83,45%)

The audience poll takes place on the following Burda-Web-Portals: LISA Freundeskreis, Freundin Trend Lounge, Genuss-Experten, FitForFun-Friends and Menü Brands.

Example from July 2016:
What is pointed up by the ranking order calculated by IKAO can be seen one-to-one in the poll result.

1.
Flens

(Momentum value: 89,14%)

2.
Holsten

(Momentum value: 87,76%)

3.
Miracel Whip

(Momentum value: 86,33%)

The result of the online-poll by the consumers: 1. Flens Fassbrause / 2. Holsten / 3. Miracel Whip. The IKAO-forecast is once again 100 percent confirmed.

Example from August 2015:
Finalist ranking according to IKAO’s momentum scores matches the final result of the contest 100%

1.
duplo Chocnut

(Momentum value: 93,04%)

2.
Köstritzer

(Momentum value: 86,71%)

3.
Tullamore Dew

(Momentum value: 85,16%)

Results of the online consumer poll: 1. Duplo Chocnut / 2. Köstritzer / 3. Tullamore Dew ... which once again proves the validity of IKAO’s predictions!